Gear Group Holdings, LLC Announces Acquisition of Today’s Class

Gear Group Holdings, LLC Announces Acquisition of Today’s Class, Expanding Integrated Training Solutions for the Automotive Aftermarket

Salt Lake City, UT – July 15, 2026 – Gear Group Holdings, LLC today announced the acquisition of Today’s Class, an industry-leading provider of adaptive, interactive training solutions built for the automotive aftermarket. This acquisition builds upon the capabilities of The Institute for Automotive Business Excellence and marks a significant step forward in delivering fully integrated development solutions for independent automotive businesses.

By combining the Institute’s proven leadership coaching, peer performance groups, and operational accountability systems with Today’s Class’s innovative daily training platform, the Gear Group has established a comprehensive development ecosystem that supports both owners and their teams.

“While this acquisition expands our reach and capabilities, it’s important to emphasize that the team, leadership, and day-to-day operations at Today’s Class will remain unchanged,” said Wayne Marshall, CEO of Gear Group Holdings, LLC. “What makes Today’s Class special is exactly what we intend to preserve and build upon. This partnership allows them to continue doing what they do best while amplifying their impact across the industry.”

David Boyes, President of Today’s Class, added, “Joining Gear Group Holdings allows us to grow our impact while staying true to our mission of making learning accessible, engaging, and effective. Our team and daily operations remain focused on delivering the same high-quality experience our customers rely on, now enhanced with broader expertise and services to boost shop performance.”

Today’s Class delivers:

• Provide daily, adaptive training that fits seamlessly into shop schedules.
• Strengthen performance outcomes by linking training with coaching and accountability systems.
• Offer shop owners and managers real-time insight into team progress, helping identify opportunities for improvement and growth.
• Create a unified platform where knowledge, skills, and leadership development align with industry best practices.

Together, these capabilities connect high-level strategy with practical daily execution ensuring that coaching goals translate directly into improved team performance.

“The acquisition of Today’s Class strengthens our ability to support shops at every level,” said Wayne Marshall, CEO of Gear Group Holdings, LLC. “We’re aligning leadership development with daily skill-building in a way that delivers measurable results and long-term growth for our clients.”

As the automotive aftermarket navigates rapid technological change and workforce challenges, this acquisition positions Gear Group Holdings, LLC to deliver scalable, modern training solutions that raise professional standards and strengthen independent repair businesses nationwide.

About Today’s Class

Today’s Class is a leading provider of interactive, adaptive learning solutions designed exclusively for the automotive industry. Through its innovative platform, Today’s Class delivers short, focused training sessions for technicians, service advisors, and managers using gamification and AI-driven algorithms to maximize engagement and retention. Its mission is to make continuous learning accessible, effective, and impactful.

About Gear Group Holdings LLC

Gear Group Holdings LLC is a strategic holding company dedicated to advancing leadership, operational excellence, and scalable growth within the automotive aftermarket. Through The Institute for Automotive Business Excellence and strategic acquisitions such as Today’s Class, Gear Group Holding LLC is building an integrated ecosystem designed to elevate professional standards and strengthen independent automotive businesses nationwide.

Media Contact

Stu Heywood, MBA
Director of Marketing
Gear Group Holdings LLC
385-238-4534
wearetheinstitute.com